Are You Too Busy?

March 5, 2008 at 11:00 pm | In Business Development | 1 Comment
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Sometimes being too selective is better than being too busy.

Recently we (New Odyssey) took on a project, the type of project that we just don’t want to do anymore.

Did it pay? Yes.
Was the client happy? Yes, delighted in fact.
But did it advance our business development? No.

We spent precious time on the type of work we need to leave behind in order to grow. It’s something that we’ve been aware of but this is the first time the scenario has presented itself in a while.

We failed to say, ‘Sorry, we don’t supply that service any more. Here’s the number of someone who may be able to help you’.

I’ve since been in touch with that client to ask them how their project is working out. I also informed them in the nicest possible way that we don’t provide that particular service anymore…but ‘there’s this guy I know who may be able to help you in the future’.

5 Easy Ways To Care For Your Clients Today

March 5, 2008 at 4:12 pm | In Business Development | 2 Comments
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What will you do today to make your clients feel valued?

Will you:

  • Give them some useful free advice ‘out of the blue’?
  • recommend a product or service that will make their lives easier?
  • get their project finished in double-quick time just to let them know you value them?
  • draw their attention to an event that might be of interest to them personally or to their business?
  • just ring them and ask if everything is okay, do they need advice or assistance with anything?

Sometimes when we’re snowed under with work it’s easy to forget the people that matter most. They’re the good folk who come to trust your work and value your opinion.

So take a few minutes out, choose one client and think what you can do today to make them feel valued?

Repeat tomorrow with another client and keep going…

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