Are You Too Busy?

March 5, 2008 at 11:00 pm | In Business Development | 1 Comment
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Sometimes being too selective is better than being too busy.

Recently we (New Odyssey) took on a project, the type of project that we just don’t want to do anymore.

Did it pay? Yes.
Was the client happy? Yes, delighted in fact.
But did it advance our business development? No.

We spent precious time on the type of work we need to leave behind in order to grow. It’s something that we’ve been aware of but this is the first time the scenario has presented itself in a while.

We failed to say, ‘Sorry, we don’t supply that service any more. Here’s the number of someone who may be able to help you’.

I’ve since been in touch with that client to ask them how their project is working out. I also informed them in the nicest possible way that we don’t provide that particular service anymore…but ‘there’s this guy I know who may be able to help you in the future’.

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  1. I was working for a client some time ago who did this a lot.

    They were running an accounting firm, fired half of their clients, doubled their prices, took on a specialisation and started making potential clients apply to join them.

    They never had more clients begging them for their work.

    Brent

    Comment by brenthodgson — March 6, 2008 #


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