Blog Categories, Less Is More Focused #2
This is part two of a three part series about blog categories and why less is sometimes more. Part One Is here.
It’s a Categorical Fact Yor’ Honour
In the fist part of this series I proposed a theory based on may years of research, and countless sci-fi movies, that there is a search engine optimization (SEO) benefit to keeping blog categories to a minimum of related topics.
This second post deals with the human side. I offer my experiences as a fledging blogger struggling to avoid or overcome bloggers block. No, you are not alone!
Bloggers Block Kills Blogs
Bloggers block is a blog killer. Every blogger learns that we should post daily if we want our blog to be successful. Suddenly a hobby, a mild interest, turns into a “success or failure” activity.
You love your posts, you reread them and admire them daily, you view your stats constantly, each new visit a personal triumph. You realize if you want to keep getting that ‘hit’ of seeing your stats go up a little over a week or a month that you will have to blog more, probably daily! But it’s a lot of hard work, and what to blog about?
Congratulations, you have now reached the point of make or break. You will either find a way to continue blogging and improving your writing and increasing your visitor base or you will crumble under the pressure and become not a ‘writer of blogs’ but a bitter ‘commenter’ on other peoples blogs. Shame on you! Shame on us all…
Good News, It Doesn’t Have To Be This Way
No it doesn’t. There are practical steps you can take to reduce the scourge of bloggers block. One of them is to keep your list of categories tight. Do not make a new category for every second post!
Stick to absolutely necessary categories ONLY and write about what you know and are interested in ONLY. Sticking to a small amount of blog categories will help you to keep focused on writing about what you know best.
YOU Can Be THE Authority
Following this advice will help you maintain your interest in your blog. An other benefit to this approach is that you will research and learn more about your categories as you are forced to push your knowledge further beyond your comfort zone. You will soon build up a large backlog of blog posts of ever increasing value and quality, all relevant, all focused on your core theme. You will also become an authority on your core topics in a relatively short time.
Too Much Choice Is Sometimes Bad
Bloggers tend to have curious minds and will jump from one subject to another. Too many categories offer too much choice, so keep it tight and become the specialist you were born to be.
I Have 15 Categories At The Time Of Writing This Post
You can probably see that a couple of my categories could be merged into one or deleted from the list. I will have to cull! It will be interesting to see how many blog categories I’ll have a year from now.
Don’t Be Too Hard On Yourself
We all know we should post at least once a day to build and maintain our presence on-line, but if you miss a few days don’t be too hard on yourself, it’s not the end of the world. Just keep blogging!