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Archive for the ‘SEO Topics’ Category

Easy Web Site Optimisation – Tip 1

April 24, 2008 Leave a comment

Header Tags, Bold Text and SEO

I’m instructing a client’s staff on basic SEO and find it best to explain the process as we go. This is an extract from a note I sent regarding the use of ‘H’ tags and bold, italic and underline text. HTH!

HTML tags are important from and SEO perspective as it marks heading text out as a kind of brief summary of the content that follows it.

By using HTML header tags you are saying my page is about this, this and this. The search bots then check the following text to see how it actually relates to the heading.

That’s why we bold, italic or underline the important text in the content. It makes it stand out to search bots as important and if relevant to the subject (usually mentioned in the header tag) they will index it for related searches.

Be Careful About Underlining.

People have come to recongise underlined text as links. If they click underlined text and it’s not a link they become confused about what is and is not a link on your page.

People don’t wait around on the Internet. If they have to think question what they already know there’s a good chance they will exit the site and not return.

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SEO Blog Worth Checking Out

January 31, 2008 Leave a comment

Interesting blog about SEO and other things. If you’re that way inclined check it out.

http://www.seo-scoop.com/

Categories: SEO Topics Tags: ,

Important Domain Purchasing Tips

July 13, 2007 1 comment

Index Faster, Increase Value of SEO, Immediate Traffic

If you act on the advice I’m about to share with you it has the potential to increase the speed with which your new website is indexed by search engines, increase the value of your search engine optimisation efforts in the short term and bring traffic to your site on the day of launch.

Got your attention? Good, please calm yourself and read on.

With a little luck and elbow grease you’ll get “one up” on other new websites in your industry and you will leave the competition eating your URL’s dust and wondering what your secret is.

This advice is especially important for websites that do not require a specific brand name URL, because non-brand names allow for more flexibility when selecting URLs. It will be harder to find a domain for http://www.MyBrand.com than it is to find one for http://www.advice-about-topic.com, I hope that is clear.

For some website owners this tip will help them get their new site off to a flying start but I’m not suggesting it is the ‘silver bullet’ for everyone.

The Internet Is Getting Old

The truth about the Internet is that, like all of us, it’s getting old. Countless websites have reached the end of the line, domains have expired and websites have lapsed, drifting off into the cyberspace heaven. Still one (wo)man’s loss is another (wo)man’s gain.

Expired domains soon become available again, waiting to be re-incarnated as a bright new shiny website URL. Some of these domains still carry good pagerank and inbound links from its previous owners linking and SEO activities. This is where the opportunity presents itself.

A True And Tragic Story Of Domain Loss

A little back-story will help illustrate my tip about old URL value. A few months ago I allowed a domain to expire. There I said it. It wasn’t intentional as such, the reasons it happened are not important. What is important is that when I went to renew the domain it had already been purchased. Now it’s one of those annoying ad sites that show adverts for all sorts of rubbish.

I noticed an interesting thing about this ad site though, it still carried a pagerank of 4 and when I checked its inbound links I discovered that all the hard work I had done in building links to the site was paying off, for the new owners of my old domain at least!

Needless to say I contacted many of the sites I had requested links from and asked them to update their links. Almost three months later about 70% of those sites have still not updated their links pages. My old URL still enjoys a pagerank 3 despite my efforts to delete or redirect it’s old inbound links.
The result is that the domain is still getting passive traffic from most of the links I built and people are clicking on the ads its running. Good for the new owner of my old domain.

A Domain is (Re)Born!

I recently found myself on the other side of the coin when purchasing a domain for our local event organization group. We’ve been using the name River Of Shadows since last year and we decided we needed a website to help promote our community efforts. I found www.RiverOfShadows.org and registered it for the group, fired up a single page website and started designing a poster for this summers Music Festival.

I added Google Analytics to the page a couple of days after I put it up and too my surprise it that a little bit of traffic coming into it already. I hadn’t linked to it or told anyone about it just yet, but sure enough there was a trickle of traffic every day since the site went live.

I checked it out with Smart PageRank to see what was happening and sure enough there was a few ‘0’ pagerank links pointing to the URL. I checked the Way Back Machine and discovered the site used to be run by a witches coven. How interesting!

Now in fairness River Of Shadows had only a few links to it that accounted only for 5 – 10 visits a day and it’s completely off topic for our organization. I haven’t submitted it to any search engines just yet but within a couple of days it was indexed by MSN and even a little ‘lost’ traffic is better than starting at scratch.

The Lesson Learnt Is…

Before you go buy a new domain for your business or personal online project have a look for some recently expired URL’s that are on topic and carry some inbound links and maybe even a little pagerank. If you find a domain that the previous owner spent some time link building you could be off to a flying start with your new website and old domain.

//Related Posts:
Smart PageRank For SEO Spys, Hush-Hush!
Go Way Back In Time To A World Without CSS and AJax
Creative Tools For Bloggers With Bloggers Block!
Content Tip For Bloggers With Bloggers Block!

Categories: SEO Topics

Smart PageRank for SEO Spys, Hush-hush!

July 12, 2007 2 comments

Smart PageRank, Who’s Linking To Who?

Smart PageRank Backlinks Analyzer is the easy way to check your website or blogs backlinks.

Smart PageRank backlink analyzer

Just enter your domain name in the search field and click ‘Check Domain’. Smart Pagerank Backlinks Analyzer will display a list of websites linking to your website, it also shows the pagerank of each of those pages that link in (which is great isn’t it?).

It’s Not All Fun And Games

You can have a lot of fun with this simple and easy to use free web tool but a far better use is to spy on your competitors backlinks and to discover which websites those links come from. Check out each of those link generous websites and see if you can get any of them to link to your website. Cheeky but completely above board!

Smart PageRank backlink analyser

This is a great way of sourcing links, and what do links mean? Links mean better pagerank (and much more importantly links mean more traffic!).

Smart PageRank is a crucial web tool for any SEO Spy!

//Related Posts: Content Tips for Bloggers with Bloggers Block! and Go Way Back In time To A World Without Css and Ajax

Categories: Free Web Tools, SEO Topics

Yaro Starak – The Blogging King!

July 6, 2007 Leave a comment

Yaro Starak’s Entrepreneurs Journey

Anyone interested in on-line enterprise, blogging and the web in general will really appreciate Yaro Starak’s website www.entrepreneurs-journey.com.

Yaro’s site is packed full of useful information on everything you need to know about blogging and business on-line. Yaro’s podcasts feature interviews with business and blogging specialists and are well worth adding to your MP3 player.

Topics Yaro covers include the following and plenty more:

  1. SEO (Title tags)
  2. Making money on-line
  3. Payments on-line
  4. building blog traffic
  5. Product launch
  6. Using flyers to advertise
  7. Site maps
  8. Business books
  9. Blogging and Podcasting
  10. Skype

One other thing, Yaro Starak seems like a really nice guy! I highly recommend this website/blog.

Yaro Starak Enterpreneur’s Journey

Yaro lad, you’ve just been blogrolled!

MySpace good for SEO?

July 5, 2007 2 comments

MySpace – Web design Ireland

So I signed up to MySpace yesterday but would you believe the names I wanted to use for my MySpace were all taken! The early bird gets the worm I guess. So after a little testing for available names I discovered that http://www.myspace.com/webdesignireland was available.

It was a temptation I just could not resist (for SEO and networking reasons). I decided to go for it as I work in the web development and web support services industry. What will be interesting is to see how my MySpace URL will perform in searches for ‘web design Ireland’.

There’s not a lot going on over at my MySpace just yet but it’ll be interesting to play around with it see how useful it is for networking, promotion.

Free Friend With Every Sign-up

MySpace Friend, I don’t even know the guy!

Every sign-up to MySpace seems to get a FREE friend. I don’t even know this guy and he’s made me his friend! I’m on the fast track to popularity now!

Get Your Own MySpace And Be My Friend!

I invite you to sign-up for your own MySpace space and drop over to see me at http://www.myspace.com/webdesignireland

Categories: Free Web Tools, SEO Topics

FREE Keyword Density Web Tool – How Dense Are Your Keywords?

July 4, 2007 Leave a comment

FREE Keyword Density Web Tool

Keyword density is considered to be one of the most important factors for on-page search engine optimization (SEO). There’s a whole plectra of keyword density tools out there that you can use to check your keyword count, that said, Live Keyword Analysis is well worth a minute of your time.

Live Keyword Analysis allows you to enter your webpage content within a text box and receive instant feedback on the health of your pages’ keyword density. Make a change to the text and instantly see the percentage ratio of your keyword to the rest of the text.

Live Keyword Analysis is FREE and easy to use so…

keyword density - how dense are your keywords?

…how dense are your Keywords?

Categories: Free Web Tools, SEO Topics